How To Run A FREE Halloween Boot Camp Event To Generate Massive Leads And Publicity!

Hey Pros,

Yep, I know it might seem to early to start thinking about putting on a special Halloween event for your boot camps, but it's actually the ideal time to start planning it all out!

Here's my very own ACTION checklist to running a special Halloween Boot Camp open to the general public to generate crazy leads and publicity for my Get Sexy Boot Camps in Milwaukee, Wisconsin:

1.) Announce FREAKY FAT LOSS Halloween Boot Camp Event at least a month before the event to be scheduled on Friday, October 17th. The event will consist of a special workout using pumpkins and having clients dressed in Halloween costumes. There will also be a special Halloween-Themed Workout Muse audio interval training soundtrack to further cater to the seasonal favorite (I will be making this available for purchase so you can do the same for your boot camps very soon, so stay posted!). Plus, we're going to have a healthy Halloween recipe buffet to follow the event (we'll provide a list of approved recipes for our current clients to bring) to show how to creatively stay on track with fat loss goals during this fat-gaining holiday!

2.) The event will be open the general public for FREE. We will be writing weekly press releases about the event for both our general fitness boot camps and also our senior fitness program to hopefully generate some free publicity. I will also be doing a TV segment on our Get Sexy Milwaukee segment showing a sample of the FREAKY FAT LOSS PUMPKIN WORKOUT to further generate leads into the free event. This will also turn into a really cool, unique you tube video I will use to get leads to my boot camp and to get another one of our videos on page 1 of google. Plus, I am going to be doing free public speaking events in the weeks leading up to the event to local organizations showing off the workout and providing the free E-Book that I am putting together for this seasonal event. Of course, I will write articles about the event for online distribution to get even more leads as well ;)

3.) My clients will be providing HUGE incentives to bring as many of their friends and family to the event as possible:

- The client who brings the most people wins 3 FREE PHASES OF OUR BOOT CAMPS (close to $1,000 value)

- The client who brings the second most people wins 2 FREE PHASES OF OUR BOOT CAMPS (close to $700 value)

- The client who brings the third most people wins 1 FREE PHASE OF OUR BOOT CAMPS (close to $360 value)

Plus, this doesn't include the 25% referral discounts for EACH new client they refer who signs up for the next phase of the boot camp!!!

4.) I am going to be using send out cards to send invites outlining the details for the event to all current and former clients in hope of reactivating and recruiting as many people as possible into our boot camps.

5.) All attendees will get special Halloween gift bags included discounts from local Milwaukee businesses that compliment what we do (hair salons, massage therapists, clothing apparel, etc.) to further over deliver and also garner support and promo from these business. Of course, we will provide flyers to these local companies to handout at their workplace to promote the event to their clients as well.

6.) Lastly, we will make a special LIMITED-TIME ONLY CALL-TO-ACTION to all prospects at the end of the workout to get an additional 10% off their first boot camp (in addition to the free 1-week trial we already offer) to get them on board when they are feeling the fat-melting power and adrenaline rush of our workouts and the unique sense of community that our program offers. The offer ends as soon as they leave the door, no exceptions!

There it is. Put that into action and watch how many qualified leads you drive into your boot camps. Plus, I'd also expect some big-time publicity to further position yourself as the boot camp expert in your area.

Failure to follow my advice here is simply a formula to LOSE A LOT OF MONEY!

You don't like losing money do you?

I thought not!

Make it happen baby. I will let you know when those custom Halloween Workout Muse soundtracks and workout e-book are ready so you can make your event as special as ours ;)

Make More, Train Less!

BJ

http://www.WorkoutMuse.com

http://www.MakeMoreTrainLess.com