Here is a DONE-FOR-YOU Halloween press release for lead generation and publicity. Be sure to add your own info where applicable (keywords, location, etc.) and modify as needed. We are currently developing the product complete with business resources, Halloween-themed workout muse soundtracks (FREAKY FAT LOSS TABATAS!), and the e-books mentioned below in the press release that will contain all of this for those that want to use it verbatim... otherwise feel free to make your own resources!
crank it!
BJ
PS- ATTENTION FITNESS PROS- If you haven't yet had a chance to check out WM Pro for yourself, which features our Top 6 Rapid Fat Loss Boot Camp Soundtracks, then you need to click the link below@
http://www.WorkoutMusePro.com
This sold like hotcakes yesterday, time to get in on the action for yourself before some other trainer in your area passes you by!
Halloween Can Kill Your Diet
September 24, 2008- Local Milwaukee fat loss expert BJ Gaddour, CSCS, has information that every dieter needs to know: Halloween is when the holiday weight gain really starts. While the month of December is typically blamed for holiday weight gain, Gaddour warns those wanting to lose weight that thanks to Halloween the pounds actually start to get packed on in late October. “The amount of eats and treats that people consume is alarming,” Gaddour was quoted as saying. “One of the main problems is the smaller ‘snack sizes’ that the candy manufacturers have made available. Eating several ‘mini’ chocolate bars is something people see as ‘ok’ because of their smaller size. In other words, it becomes a lot easier to convince yourself to indulge in these gut-swelling goodies and then you end up eating even more than before!”
Gaddour recommends the following three figure-saving tips he has used with great success with his own clients for keeping the pounds off while still allowing for the occasional Halloween treat during pumpkin season:
1) Workout with Pumpkins: Use Gaddour’s “Total Body PUMP-kin Workout” E-Book to engage in some amazingly fun and effective seasonal fat loss workouts involving only your body weight and you guessed it… a pumpkin! These high-intensity, metabolism-boosting workouts can take as little as four minutes to complete and will have you burning tons of calories during the workouts AND even more calories while you’re resting... or having those naughty Halloween treats!
2) Make Healthier Halloween Recipes: Use Gaddour’s “No Tricks Here Halloween Cookbook” to find some great tasting treats that won’t kill your diet for some much needed damage control this Halloween season. The most popular Halloween recipe is their Pumpkin Pecan Shake loaded with muscle-building, fat-starving protein plus the optimal dose of healthy fats, fruit, and fiber for a “complete better body meal.” It is imperative to be able to think outside the box by substituting healthier ingredients where possible without overly sacrificing the taste you crave for a more figure-friendly Halloween.
3) Use Common Sense:
- Only buy enough candy so that you expect to run out before the evening is over. It’s crucial to weight loss success to not have “trigger” foods lying around – the temptation is often too great.
- Allow yourself just one piece of candy in the morning and then one at night. Skip any desserts
that you would normally eat after dinner. Also, be sure to increase your exercise activity by thirty minutes on every day that you eat your two pieces of candy. This will counteract the increase in calories that you are consuming.
- Furthermore, if people indulge a bit too much it’s important to forgive themselves and move on. Dwelling on the past will not help their success.
Gaddour believes that we must break out of the frustrating emotional eating patterns that sabotage our fat loss efforts during the holidays. He states: “Our brains are wired to crave the sugar-laded treats that typify the Halloween season. So, our approach has been to take the exact opposite approach with our clients. Instead of using Halloween as a reason to justify eating a bunch of junk food we spin the seasonal event to spice up our boot camp workouts by using pumpkin exercises. Halloween thus becomes a fat loss tool for us and our clients- this approach is key to adopting a healthy lifestyle for long-term success.”
Gaddour’s local Milwaukee Get Sexy Boot Camps (www.GetSexyBootCamps.com) will be holding their annual “Freaky Fat Loss Workout” on Friday, October 17th at 5:30 pm at the Hide House in Bay View. The event features an interval training fat loss workout using pumpkins all to a Halloween themed soundtrack that Gaddour claims will “scare the fat off of your body.” Following the workout is a healthy Halloween buffet consisting of recipes brought in by their clients. The event is open to the general public and will also serve as a fund-raiser for The Crohn's and Colitis Foundation of America (CCFA).
BJ Gaddour is the president and founder of GGR Fitness and a Certified Strength and Conditioning Specialist with the prestigious National Strength and Conditioning Association. As a former fat kid and real world fat loss expert, BJ has helped hundreds of people lose thousands of pounds of body fat. He is a nationally recognized fitness boot camp instructor and runs the highly popular Get Sexy Boot Camps (www.GetSexyBootCamps.com) in Milwaukee, Wisconsin.
Wednesday, September 24, 2008
Monday, September 22, 2008
Fitness Boot Camps Will NEVER Be The Same!!!
The Rapid Fat Loss Boot Camp System is Ready!
After months of testing and trialing with fitness professionals from all over the world, Workout Muse PRO is finally ready for the general public!
Today you can get instant access to the world's FIRST and ONLY turnkey digital training system for fitness boot camps available @
You need to check out the site and read some of the raving reviews from the cream of the crop in the fitness industry, including:
Coach Dos
Pat Rigsby
Jim Labadie
Dave Schmitz
John Berardi
Greg Justice
Geargette Pann
Ben Warstler
AND MANY MORE!
You are literally a click away from accessing our Top 6 Rapid Fat Loss Boot Camp Soundtracks, featuring the following 20-minute EXPRESS workouts to automate your large group workouts:
1.) Continuous Work
2.) Tabatas- 20-10
3.) 40-20 Supersets
4.) 30-60-90 Triset Mixer
5.) 30-30 and 60-60 Interval COMBO Workouts
6.) 50-10 Five Exercise Circuit
I promise you this will change the way our industry does business... frankly, it already has.
Get on board with us from the ground floor so we can make more, work less, and help more together.
PLUS, the first 20 fitness pros to buy the full rapid fat loss boot camp package will win a bonus 45-minute phone consult with me so we can work together on taking your boot camp business to next level and talk about developing a JV using Workout Muse soundtracks for your very own fitness info product (350 buck value)!
You owe it to yourself to check out the site. I guarantee this product will take your boot camp workouts and your boot camp business to the next level ;)
Crank it!
BJ
PS- There is a 60-Day NO-RISK Trial Period. You have nothing to lose and everything to gain. I personally guarantee YOU will LOVE this product available @
PPS- If you want to be able to press PLAY and make 200+ bucks per session, you need to check out:
PPPS- This is the EXACT system I use to make 6-figures and take 15 weeks of vacation per year. Does this sound good to you? If yes, click the link below:
Thursday, September 11, 2008
How To Run A FREE Halloween Boot Camp Event To Generate Massive Leads And Publicity!
Hey Pros,
Yep, I know it might seem to early to start thinking about putting on a special Halloween event for your boot camps, but it's actually the ideal time to start planning it all out!
Here's my very own ACTION checklist to running a special Halloween Boot Camp open to the general public to generate crazy leads and publicity for my Get Sexy Boot Camps in Milwaukee, Wisconsin:
1.) Announce FREAKY FAT LOSS Halloween Boot Camp Event at least a month before the event to be scheduled on Friday, October 17th. The event will consist of a special workout using pumpkins and having clients dressed in Halloween costumes. There will also be a special Halloween-Themed Workout Muse audio interval training soundtrack to further cater to the seasonal favorite (I will be making this available for purchase so you can do the same for your boot camps very soon, so stay posted!). Plus, we're going to have a healthy Halloween recipe buffet to follow the event (we'll provide a list of approved recipes for our current clients to bring) to show how to creatively stay on track with fat loss goals during this fat-gaining holiday!
2.) The event will be open the general public for FREE. We will be writing weekly press releases about the event for both our general fitness boot camps and also our senior fitness program to hopefully generate some free publicity. I will also be doing a TV segment on our Get Sexy Milwaukee segment showing a sample of the FREAKY FAT LOSS PUMPKIN WORKOUT to further generate leads into the free event. This will also turn into a really cool, unique you tube video I will use to get leads to my boot camp and to get another one of our videos on page 1 of google. Plus, I am going to be doing free public speaking events in the weeks leading up to the event to local organizations showing off the workout and providing the free E-Book that I am putting together for this seasonal event. Of course, I will write articles about the event for online distribution to get even more leads as well ;)
3.) My clients will be providing HUGE incentives to bring as many of their friends and family to the event as possible:
- The client who brings the most people wins 3 FREE PHASES OF OUR BOOT CAMPS (close to $1,000 value)
- The client who brings the second most people wins 2 FREE PHASES OF OUR BOOT CAMPS (close to $700 value)
- The client who brings the third most people wins 1 FREE PHASE OF OUR BOOT CAMPS (close to $360 value)
Plus, this doesn't include the 25% referral discounts for EACH new client they refer who signs up for the next phase of the boot camp!!!
4.) I am going to be using send out cards to send invites outlining the details for the event to all current and former clients in hope of reactivating and recruiting as many people as possible into our boot camps.
5.) All attendees will get special Halloween gift bags included discounts from local Milwaukee businesses that compliment what we do (hair salons, massage therapists, clothing apparel, etc.) to further over deliver and also garner support and promo from these business. Of course, we will provide flyers to these local companies to handout at their workplace to promote the event to their clients as well.
6.) Lastly, we will make a special LIMITED-TIME ONLY CALL-TO-ACTION to all prospects at the end of the workout to get an additional 10% off their first boot camp (in addition to the free 1-week trial we already offer) to get them on board when they are feeling the fat-melting power and adrenaline rush of our workouts and the unique sense of community that our program offers. The offer ends as soon as they leave the door, no exceptions!
There it is. Put that into action and watch how many qualified leads you drive into your boot camps. Plus, I'd also expect some big-time publicity to further position yourself as the boot camp expert in your area.
Failure to follow my advice here is simply a formula to LOSE A LOT OF MONEY!
You don't like losing money do you?
I thought not!
Make it happen baby. I will let you know when those custom Halloween Workout Muse soundtracks and workout e-book are ready so you can make your event as special as ours ;)
Make More, Train Less!
BJ
http://www.WorkoutMuse.com
http://www.MakeMoreTrainLess.com
Yep, I know it might seem to early to start thinking about putting on a special Halloween event for your boot camps, but it's actually the ideal time to start planning it all out!
Here's my very own ACTION checklist to running a special Halloween Boot Camp open to the general public to generate crazy leads and publicity for my Get Sexy Boot Camps in Milwaukee, Wisconsin:
1.) Announce FREAKY FAT LOSS Halloween Boot Camp Event at least a month before the event to be scheduled on Friday, October 17th. The event will consist of a special workout using pumpkins and having clients dressed in Halloween costumes. There will also be a special Halloween-Themed Workout Muse audio interval training soundtrack to further cater to the seasonal favorite (I will be making this available for purchase so you can do the same for your boot camps very soon, so stay posted!). Plus, we're going to have a healthy Halloween recipe buffet to follow the event (we'll provide a list of approved recipes for our current clients to bring) to show how to creatively stay on track with fat loss goals during this fat-gaining holiday!
2.) The event will be open the general public for FREE. We will be writing weekly press releases about the event for both our general fitness boot camps and also our senior fitness program to hopefully generate some free publicity. I will also be doing a TV segment on our Get Sexy Milwaukee segment showing a sample of the FREAKY FAT LOSS PUMPKIN WORKOUT to further generate leads into the free event. This will also turn into a really cool, unique you tube video I will use to get leads to my boot camp and to get another one of our videos on page 1 of google. Plus, I am going to be doing free public speaking events in the weeks leading up to the event to local organizations showing off the workout and providing the free E-Book that I am putting together for this seasonal event. Of course, I will write articles about the event for online distribution to get even more leads as well ;)
3.) My clients will be providing HUGE incentives to bring as many of their friends and family to the event as possible:
- The client who brings the most people wins 3 FREE PHASES OF OUR BOOT CAMPS (close to $1,000 value)
- The client who brings the second most people wins 2 FREE PHASES OF OUR BOOT CAMPS (close to $700 value)
- The client who brings the third most people wins 1 FREE PHASE OF OUR BOOT CAMPS (close to $360 value)
Plus, this doesn't include the 25% referral discounts for EACH new client they refer who signs up for the next phase of the boot camp!!!
4.) I am going to be using send out cards to send invites outlining the details for the event to all current and former clients in hope of reactivating and recruiting as many people as possible into our boot camps.
5.) All attendees will get special Halloween gift bags included discounts from local Milwaukee businesses that compliment what we do (hair salons, massage therapists, clothing apparel, etc.) to further over deliver and also garner support and promo from these business. Of course, we will provide flyers to these local companies to handout at their workplace to promote the event to their clients as well.
6.) Lastly, we will make a special LIMITED-TIME ONLY CALL-TO-ACTION to all prospects at the end of the workout to get an additional 10% off their first boot camp (in addition to the free 1-week trial we already offer) to get them on board when they are feeling the fat-melting power and adrenaline rush of our workouts and the unique sense of community that our program offers. The offer ends as soon as they leave the door, no exceptions!
There it is. Put that into action and watch how many qualified leads you drive into your boot camps. Plus, I'd also expect some big-time publicity to further position yourself as the boot camp expert in your area.
Failure to follow my advice here is simply a formula to LOSE A LOT OF MONEY!
You don't like losing money do you?
I thought not!
Make it happen baby. I will let you know when those custom Halloween Workout Muse soundtracks and workout e-book are ready so you can make your event as special as ours ;)
Make More, Train Less!
BJ
http://www.WorkoutMuse.com
http://www.MakeMoreTrainLess.com
Friday, September 5, 2008
Look Outside The Fitness Industry!
Hey Pros,
This newsletter is an important one, so I apologize in advance if it is longer than usual...
Too many of us stubborn fitness pros, myself included, have failed to do what is one of the easiest things to expand the scope of our business:
LOOKING OUTSIDE THE FITNESS INDUSTRY!
Which local small business in your area could you team up with in joint ventures or cross-promotions?
I've been way too "boxed in" for too long, and I am embarrassed to admit it.
I finally wisened up this past month and made two big moves that look to help explode my online and offline businesses by looking outside of the same old fitness realm.
Workout Muse is the ultimate digital training system and KOSS Stereophones further automates it as the sound industry's premier headphone company.
What am I most excited about is the KOSS TUGO which is a wireless mp3 headset that will have our WM soundtracks preloaded upon purchase... can't get anymore dummy proof than that baby!
My friend and colleague and member of my Make More Train Less Mastermind Group Greg Justice, who will soon be releasing the most COMPLETE corporate fitness boot camp system ever, is now more pumped than ever because this KOSS-WORKOUT MUSE Fusion will allow both him, myself, and any other fitness pros to pitch The Ultimate Corporate Boot Camp TO GO. Stay tuned for more on this... it is going to change the way our industry does business at the corporate level ;)
"I thought up any local business that is beauty or health related, particularly ones we might have a relationship with (our stylists, corporate fitness programs).
I sent them an email or called them letting them know we are putting together goodie bags for our clients and we would love to cross promote with them. I offer their clients/customers an additional 10% off their first boot camp with us. To do this, I created coupons on cardstock (decent looking but relatively inexpensive), and printed them at kinkos.
Then they tell me what they are willing to provide, coupons, discounts, samples etc.
I arrange a pickup time and give them the coupons and they give me what they have to offer.
So far we have this in the goodie bag as a result:
Get Sexy Boot Camps T's (Provided by us)
Koss Headphones 25% Discount
$5 off groceries at Good Harvest (local Whole Foods-like Supermarket)
Buy one Lunch, get another free at Good Harvest
Buy a pair of Sneakers get a free pair of Feetures! Socks (Athlete's Foot)
Bags from a local salon with product samples and service menus (very pretty!)
Still waiting on a few more things..."
We have already generated a ton of buzz among our cross-promoters that will look to drive more people into our boot camps. For example, "hair man Dan" as he is called, has been showing some of the crazy exercises we do to all of his clients this past wek because he knows that every new client he refers is 25% off on his next boot camp... and he claims that every morning he is liking what he's seeing in the mirror more and more and just loving the workouts!
Also, don't just ask clients for help, ask to help them when you can. For example, one of our long-time boot camp clients finally made it to a workout after missing the first 5 workouts of this phase. I checked in with her before the start of the session to see what was up...
She said she's been struggling to get her new boutique business off and running and it's been very busy and stressful.
I sure as hell know what that's like... man, it's always a challenge, and small businesses need to stick together.
So I reassured her that we would help her out and that she should get some cross-promo material together to throw into our goodie bags. I am also going to send out a newsletter promoting her new biz to my boot camp list.
Why? Because she's a great client and she deserves our help. I am guessing she will have no problem returning the favor, but that's not the main reason why I did it. I did because, no matter how "cheesy" cynical people think it is to help people to better society as a whole, if you show people how much you care they'll go the extra mile for you and your biz, especially when you need it the most... think about it!
Lastly, here's a killer workout video from one of our corporate fitness boot camps using 40-20 Supersets that will give you some great ideas for your group training session. Take a look at what had my clients panting in a pool of their own sweat by clicking the link below:
http://www.youtube.com/watch?v=z_ATDnpSHbI
This newsletter is an important one, so I apologize in advance if it is longer than usual...
Too many of us stubborn fitness pros, myself included, have failed to do what is one of the easiest things to expand the scope of our business:
LOOKING OUTSIDE THE FITNESS INDUSTRY!
What other industries compliment what you do?
Which local small business in your area could you team up with in joint ventures or cross-promotions?
I've been way too "boxed in" for too long, and I am embarrassed to admit it.
I finally wisened up this past month and made two big moves that look to help explode my online and offline businesses by looking outside of the same old fitness realm.
Example#1- KOSS-WORKOUT MUSE: Rapid Fat Loss Workoutphones
As many of you know one of my superstar clients is the CEO of KOSS Stereophones. He is a big-time Workout Muse fan and we are going to be teaming up with cross-promotions of our complimentary products.Workout Muse is the ultimate digital training system and KOSS Stereophones further automates it as the sound industry's premier headphone company.
What am I most excited about is the KOSS TUGO which is a wireless mp3 headset that will have our WM soundtracks preloaded upon purchase... can't get anymore dummy proof than that baby!
My friend and colleague and member of my Make More Train Less Mastermind Group Greg Justice, who will soon be releasing the most COMPLETE corporate fitness boot camp system ever, is now more pumped than ever because this KOSS-WORKOUT MUSE Fusion will allow both him, myself, and any other fitness pros to pitch The Ultimate Corporate Boot Camp TO GO. Stay tuned for more on this... it is going to change the way our industry does business at the corporate level ;)
Example#2- Get Sexy Milwaukee Boot Camp Goodie Bags
The next one, I cannot take credit it for. It was my partner and sexy girlfriend Naomi who did the deed. Listen to what she did:"I thought up any local business that is beauty or health related, particularly ones we might have a relationship with (our stylists, corporate fitness programs).
I sent them an email or called them letting them know we are putting together goodie bags for our clients and we would love to cross promote with them. I offer their clients/customers an additional 10% off their first boot camp with us. To do this, I created coupons on cardstock (decent looking but relatively inexpensive), and printed them at kinkos.
Then they tell me what they are willing to provide, coupons, discounts, samples etc.
I arrange a pickup time and give them the coupons and they give me what they have to offer.
So far we have this in the goodie bag as a result:
Get Sexy Boot Camps T's (Provided by us)
Koss Headphones 25% Discount
$5 off groceries at Good Harvest (local Whole Foods-like Supermarket)
Buy one Lunch, get another free at Good Harvest
Buy a pair of Sneakers get a free pair of Feetures! Socks (Athlete's Foot)
Bags from a local salon with product samples and service menus (very pretty!)
Still waiting on a few more things..."
We have already generated a ton of buzz among our cross-promoters that will look to drive more people into our boot camps. For example, "hair man Dan" as he is called, has been showing some of the crazy exercises we do to all of his clients this past wek because he knows that every new client he refers is 25% off on his next boot camp... and he claims that every morning he is liking what he's seeing in the mirror more and more and just loving the workouts!
Also, don't just ask clients for help, ask to help them when you can. For example, one of our long-time boot camp clients finally made it to a workout after missing the first 5 workouts of this phase. I checked in with her before the start of the session to see what was up...
She said she's been struggling to get her new boutique business off and running and it's been very busy and stressful.
I sure as hell know what that's like... man, it's always a challenge, and small businesses need to stick together.
So I reassured her that we would help her out and that she should get some cross-promo material together to throw into our goodie bags. I am also going to send out a newsletter promoting her new biz to my boot camp list.
Why? Because she's a great client and she deserves our help. I am guessing she will have no problem returning the favor, but that's not the main reason why I did it. I did because, no matter how "cheesy" cynical people think it is to help people to better society as a whole, if you show people how much you care they'll go the extra mile for you and your biz, especially when you need it the most... think about it!
Lastly, here's a killer workout video from one of our corporate fitness boot camps using 40-20 Supersets that will give you some great ideas for your group training session. Take a look at what had my clients panting in a pool of their own sweat by clicking the link below:
http://www.youtube.com/watch?v=z_ATDnpSHbI
Make More, Train Less!
BJ
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