Spin to Win:
How to Spin Client Success for Massive Lead Generation and an Instant Info Product
By BJ Gaddour, CSCS
http://www.workoutmuse.com
http://www.makemoreworkless.com
Below is a template for a 45-60 minute conference call you can do with a select group of your superstar clients to best leverage the current success of your business. You can use a FREE conference call website like http://www.nocostconference.com or http://www.totallyfreeconferencecalls.com/ to record the call and then provide it as a bonus to your list, throw it on your website for prospects to hear, or sell it as an info product.
I. Intro Yourself and Your Program- 5 minutes
Show your passion and your reputation for results:
- Introduce Yourself: Who you are and what you are all about
- Introduce Your Program: Why you do what you do
- Call Purpose: To spread the health by sharing your client success stories to inspire others to take action
II. Social Proof- 15-20 minutes
Have your clients introduce themselves and tell their stories so that the listener can identify with them:
- Identity: Name, Age, Location
- Past Struggles: What didn’t work!
- Results to Date: weight loss, body fat reduction, dress/pant size reduction, health, lifestyle, etc.
III. Client Promotion of Your Program- 15-20 minutes
Discuss your program and how it works in a conversational format with your clients so that they can casually promote it to the listener for you:
a.) Training System (e.g. Workout Muse)
b.) Nutrition + Supplement System (e.g. Eternal Eating + Prograde)
c.) Unique Features (e.g. social support of a boot camp)
d.) Other Info Products or Affiliates
IV. Call-to-Action- 5 minutes
Show the listener that there is light at the end of the tunnel:
a.) Have your clients speak directly to the listener and challenge them to change by joining your program (“if I can do it, so can you”)
b.) Show how “the students have become the teachers” as your clients pass their wisdom to your prospects
V. Establish Community and Culture Through Client Appreciation- 5 minutes
Show how much love you have for your clients and how strong your relationship with them is:
- Thank them for all their hard work
- Tell them you’ll see them at the next workout (e.g. “it’s gonna be a tough one…”)
- Make inside jokes exclusive to your program (e.g. Paul is known as the sexy man beast)
VI. Contact Info and Plugs- 5 minutes
- Provide your contact info to build relationships with your listeners and show you want to help (e.g. Email me your questions @ workoutmuse@gmail.com, this also can be made into another audio recording in the near future to be added as a bonus or sold).
- Provide web-links to your products (e.g. For the exact training and nutrition system used by my clients, check out http://www.workoutmuse.com).
- Provide opt-in freebies (e.g. For a FREE rapid fat loss cardio interval workout soundtrack, sign-up for our FREE newsletter @ http://www.workoutmuse.com).
Check out the link below to hear a full audio recording I did with the SEXY SIX of The Get Sexy Milwaukee Transformation Contest using the basic format above @
http://67.55.158.41/wav/conf6882117_308638.wav
Make More, Train Less
BJ
PS- Stay tuned for tomorrow's newsletter where I will SHOW you how to start up your own boot camp and break your clients with just 1 DUMBBELL!
Tuesday, June 3, 2008
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